SG & Associates | Sylvia Garibaldi

Contrary to what many service-based professionals might think, your audience does not know what the next right step is to take after having listened to your presentation.  You need to provide them with specific direction. You will get the best results this way! Think about what you want the outcome of your presentation to be. […]

Holding your own webinar anytime soon? Consider getting your audience warmed up before your online talk by getting to know them first. A great way to do this is to connect with them before your webinar.   Simply connect with your attendees on social media platforms (where they hang out) and send them a quick message […]

When you believe in the outcomes that your service provides and your message is CONSISTENTLY found across different platforms, it allows the prospective client to learn from you and allows you to become more top-of-mind. You can build premium brand positioning when you use magnetic messaging and make it visible to your ideal market in […]

I met a financial advisor for coffee the other day and listened to him discuss his challenges around following-up with prospective clients. He couldn’t seem to understand why most of his follow-up attempts were unsuccessful.  After listening intently to his concerns, this is what I offered as advice: Trust In today’s environment, advisors need to increasingly […]

Let’s face it.  We’re in the business of building relationships first.  People buy from people who they like and trust. A few weeks ago, I lost a very special and dear friend to cancer.   Joanne was a very welcoming, charismatic, resilient and extremely positive person.  And, she was a master at building relationships.   […]