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I always get asked this question:   “I’m doing all the right marketing things but I’m still not bringing in enough business, why is that?” Well, honestly there are many reasons why that could be.   But if I had to pick a few big ones to tackle first –  one would be MESSAGING.  I usually […]

Contrary to what many service-based professionals might think, your audience does not know what the next right step is to take after having listened to your presentation.  You need to provide them with specific direction. You will get the best results this way! Think about what you want the outcome of your presentation to be. […]

Holding your own webinar anytime soon? Consider getting your audience warmed up before your online talk by getting to know them first. A great way to do this is to connect with them before your webinar.   Simply connect with your attendees on social media platforms (where they hang out) and send them a quick message […]

When you believe in the outcomes that your service provides and your message is CONSISTENTLY found across different platforms, it allows the prospective client to learn from you and allows you to become more top-of-mind. You can build premium brand positioning when you use magnetic messaging and make it visible to your ideal market in […]

I met a financial advisor for coffee the other day and listened to him discuss his challenges around following-up with prospective clients. He couldn’t seem to understand why most of his follow-up attempts were unsuccessful.  After listening intently to his concerns, this is what I offered as advice: Trust In today’s environment, advisors need to increasingly […]

Let’s face it.  We’re in the business of building relationships first.  People buy from people who they like and trust. A few weeks ago, I lost a very special and dear friend to cancer.   Joanne was a very welcoming, charismatic, resilient and extremely positive person.  And, she was a master at building relationships.   […]

We’ve all experienced failure and rejection, in some form or another.  While it can feel pretty discouraging, it is a necessary step for the road to success. The most alarming aspect about failure and rejection is that it often instills fear and holds people back from taking action.  Without action, nothing happens.  As business professionals […]

Over the years, I have had the privilege to work and speak with numerous top financial advisors in search for their secrets to success.  How did they grow their business?  How did they overcome the obstacles of starting a business?  How did they get suspects to become prospects and get prospects to become clients?  And […]