Never leave your audience guessing what they should do next after your presentation

Posted on 16. Aug, 2022 by in Uncategorized

Contrary to what many service-based professionals might think, your audience does not know what the next right step is to take after having listened to your presentation.  You need to provide them with specific direction.

You will get the best results this way!

Think about what you want the outcome of your presentation to be.

Do you want to offer them the opportunity to set up a meeting with you? If so, think about WHY they would want to meet with you.

Give them a reason why they should give up their time to meet with you. What are the benefits?  

This is missed so often and it truly is a disservice to the audience as well as the presenter!

So as you prepare for your next talk, think about what you want your audience to do after having listened to you.

Ensure that your call-to-action is specific, relevant and timely.

What are some of the most effective call-to-actions that you use?

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