Why is Content Marketing Critical To Your Marketing Success?

Posted on 25. Sep, 2014 by in Business-building, Marketing

Let’s face it, the best sales person is the one who convinces the client that they need their product or service and has them asking for it, rather than then forcing it upon them. No one likes to be sold to.  You want the client to feel that buying the product or service was completely their idea.

 Content marketing ensures that this happens in a number of different ways:

  • It’s not about selling, so people aren’t on their guard.
  • Content marketing pieces are helpful and informative – so readers aren’t faced with a page of jargon that isn’t relevant to them.
  • Because the content created is interesting, enlightening and sometimes entertaining, people want to share it with their social networks.  This allows your messages to be delivered by trusted peers, and is more likely to be read than unsolicited sales messages.
  • People are driven back to your website, where they find other shareable content. They spend longer browsing around your website and looking at what you have to say.
  • With the right driving forces and calls to action, this increased traffic can be converted to increased sales.
  • Updating your website frequently with relevant, high quality content will have a positive impact on your relationships with your client and centres of influence increasing your referral possibilities.Successful content marketing is one of the best investments an advisor can make in their practice.  Let us show you how using FSB Content Marketing to handle this important but often overlooked strategy can help you take your sales and relationships to a new level.

Watch this 50 second video to find out why hundreds of Canadian advisors are turning to FSB for their content solution. Courtesy of Roneen C. Shaffer, FSB Content Marketing Inc.

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